Visit RiNo Photography Project Brief

1. Introduction

Visit RiNo is a new initiative dedicated to promoting the River North Arts District (RiNo) in Denver, Colorado. We are building a comprehensive online platform (website and social media) to showcase the best of RiNo’s art, culture, dining, nightlife, and unique businesses. We are excited to partner with photographers, to capture the vibrant spirit and diverse offerings of RiNo through stunning photography.

2. Project Goals

  • Capture the essence of RiNo: We want to showcase the unique character and energy of RiNo, highlighting its artistic spirit, industrial heritage, and vibrant community.
  • Showcase key attractions and businesses: We need high-quality photos of RiNo’s key attractions, including murals, art galleries, breweries, restaurants, shops, and event spaces.
  • Create engaging content for website and social media: The photos will be used on our website, Instagram feed, and other marketing materials to attract visitors and promote RiNo businesses.
  • Support marketing campaigns: We will use the photos in our upcoming marketing campaigns, including the “Why Visit RiNo” video series and influencer collaborations.

3. Photography Needs

We need a diverse range of photos that capture the following aspects of RiNo:

  • Overall Atmosphere:
  • Wide shots showcasing the unique architecture and industrial landscape of RiNo.
  • Photos capturing the energy and vibrancy of the district, including people enjoying the various offerings.
  • Daytime and nighttime shots to showcase the different moods of RiNo.
  • Key Attractions:
  • High-quality photos of iconic murals and street art.
  • Photos of art galleries, studios, and cultural centers, both interiors and exteriors.
  • Images of popular breweries, restaurants, bars, and cafes, showcasing their ambiance and offerings.
  • Photos of unique shops, boutiques, and markets.
  • Images of event spaces, parks, and other points of interest.
  • Businesses:
  • Photos of the interiors and exteriors of participating businesses, highlighting their unique character and offerings.
  • Photos of products, services, and experiences offered by businesses.
  • Photos of staff and customers interacting in a positive and engaging way.
  • Events:
  • Photos capturing the atmosphere and highlights of various events in RiNo, including festivals, concerts, and art exhibitions.
  • Photos of people enjoying themselves at events.

4. Style and Approach

  • High-Quality & Professional: We need photos that are technically excellent, with good composition, lighting, and focus.
  • Authentic & Engaging: The photos should capture the authentic spirit of RiNo and be engaging to viewers.
  • Creative & Artistic: We encourage you to use your creativity to capture unique perspectives and showcase the artistic side of RiNo.
  • Diversity & Inclusion: We want the photos to reflect the diversity of the RiNo community and be inclusive of all people.

5. Deliverables

  • High-resolution digital photos: All photos should be delivered in high-resolution digital format (JPEG or TIFF).
  • Photo editing: Basic photo editing (color correction, cropping, etc.) is expected.
  • Photo usage rights: Visit RiNo will have the rights to use the photos for its website, social media, and marketing materials.

6. Timeline & Budget

  • Timeline: The photography project will take place over March 2025 s, starting on March 1st 2025 and ending on March 31st 2025.
  • Budget: The budget for this project is negotiable.

7. Communication & Collaboration

  • Point of Contact: Monice M. will be your main point of contact for this project.
  • Regular Updates: We request regular updates on your progress and any challenges you encounter.
  • Collaboration: We are open to collaborating with you on shot lists and creative ideas.

8. Conclusion

We are excited to work with you, Joseph Graves, to capture the essence of RiNo and create stunning visuals that will attract visitors and support local businesses. We believe your talent and expertise will help us showcase the unique character and vibrant spirit of this dynamic district.

Please feel free to contact us if you have any questions or require further clarification.

Thank you for your time and consideration.

Sincerely,

The Visit RiNo Team