Amplify Your Marketing Reach Through Collaboration
Partner with Complementary Businesses to Reach More Customers and Drive Demand
What are Visit RiNo Co-Op Campaigns?
Co-Op Campaigns are a powerful marketing strategy where multiple businesses with shared marketing goals join forces to create a collective advertising effort. By combining resources and expertise, you can achieve a significantly larger impact than you could alone.
Why Participate in a Visit RiNo Co-Op Campaign?
- Extended Reach: Tap into a wider pool of potential customers by leveraging the combined marketing networks of all participating businesses.
- Amplified Marketing Spend: Make your marketing dollars go further! By sharing costs, you can afford higher-impact advertising placements and creative executions.
- Increased Brand Awareness: Gain greater visibility for your business through the collective marketing efforts of the campaign.
- Targeted Messaging: Reach specific travel shoppers and potential customers with messaging tailored to their interests and needs.
- Enhanced Credibility: Benefit from the association with other reputable businesses and the Visit RiNo brand.
- Collaborative Spirit: Be part of a collective effort to promote the RiNo Art District and drive business growth for everyone.
How Visit RiNo Facilitates Co-Op Campaigns:
Visit RiNo acts as the central hub for organizing and managing Co-Op Campaigns. We connect complementary destinations, hotels, airlines, attractions, and other businesses within and outside of RiNo to engage jointly with target audiences. We provide:
- Campaign Concept Development: We work with participating businesses to develop creative and effective campaign concepts aligned with shared goals.
- Target Audience Identification: We help identify and target the most relevant audiences for the campaign.
- Marketing Channel Selection: We determine the optimal mix of marketing channels to reach the target audience, including digital advertising, social media, email marketing, content marketing, and more.
- Creative Asset Development: We can assist with the creation of compelling marketing materials, including ads, website content, social media posts, and videos.
- Campaign Management & Execution: We oversee the implementation of the campaign, ensuring smooth execution and tracking results.
- Performance Reporting: We provide detailed reports on campaign performance, allowing you to measure the ROI of your participation.
Who Should Participate?
Visit RiNo Co-Op Campaigns are ideal for:
- RiNo Businesses: Restaurants, breweries, bars, art galleries, shops, hotels, entertainment venues, and any business that benefits from increased visitation to RiNo.
- Destinations & Attractions: Partner with Visit RiNo to promote cross-promotion opportunities and attract visitors to both locations.
- Hotels & Accommodations: Reach travelers planning trips to Denver and encourage them to stay in or visit RiNo.
- Airlines & Transportation Providers: Partner to promote travel to Denver and highlight RiNo as a must-visit destination.
- Event Organizers: Collaborate to promote events taking place in RiNo or related to the RiNo Art District.
Examples of Potential Co-Op Campaign Themes:
- “RiNo: Denver’s Art & Brews Destination” (Targeting craft beer and art enthusiasts)
- “Experience the Flavors of RiNo” (Highlighting the diverse culinary scene)
- “RiNo After Dark: Live Music & Nightlife” (Promoting evening entertainment options)
- “Shop Local in RiNo” (Encouraging support for independent businesses)
- “Stay & Play in RiNo” (Partnering with hotels to offer packages)
Ready to Make a Bigger Impact?
@VisitRiNo