Instagram Reels Specialist

Project Title: Instagram Reels Content Creation & Strategy Consultant/Agency

Client: Visit RiNo (Destination Marketing Initiative for RiNo Art District, Denver)

1. Project Overview:

Visit RiNo is a newly launched destination marketing initiative dedicated to promoting the RiNo (River North) Art District in Denver, Colorado, as a must-visit destination. We are focused on showcasing RiNo’s vibrant street art, craft breweries, unique culinary scene, independent businesses, and energetic urban vibe to attract our target audiences. Instagram Reels is a critical platform for us to reach and engage these audiences visually and dynamically.

2. Project Goal:

The primary goal of this project is to establish a strong and engaging presence for Visit RiNo on Instagram Reels. We aim to:

  • Increase Brand Awareness: Elevate the visibility and recognition of the Visit RiNo brand and the RiNo Art District among our target audiences on Instagram.
  • Drive Engagement: Generate high levels of engagement (views, likes, comments, shares, saves) with our Reels content.
  • Grow Instagram Following: Attract and grow a relevant and engaged follower base on the @VisitRiNo Instagram profile.
  • Showcase RiNo’s Essence: Visually and creatively communicate the unique “Taste, Vibe, Capture” of RiNo through compelling Reels content, emphasizing food, drink, art, and atmosphere.
  • Drive Website Traffic (Indirectly): Ultimately contribute to increased traffic to VisitRiNo.com and support the overall destination marketing goals.

3. Target Audience (Reels Focus):

  • Primary Audiences:
    • Instagram-Driven Travelers (seeking visually stunning and shareable content)
    • Urban Travelers (seeking trendy, authentic urban experiences, early adopters of trends)
    • Foodies & Drink Connoisseurs (interested in visual food and drink inspiration and recommendations)
    • Local Denver Residents (seeking trendy local spots and things to do, visually discover neighborhood gems)
    • Art & Culture Enthusiasts
    • Creative Individuals

4. Scope of Work (Consultant/Agency Responsibilities):

We are seeking a consultant or agency to provide expertise and execution in the following areas related to Instagram Reels:

  • Strategy Development:
    • Develop a comprehensive Instagram Reels strategy tailored to Visit RiNo’s brand, target audience, and project goals.
    • Identify trending audio, video styles, and content formats relevant to RiNo and our audiences.
    • Develop content themes and pillars for Reels content aligned with “Taste, Vibe, Capture.”
  • Content Creation & Production:
    • Conceptualize, plan, film, and edit engaging Instagram Reels videos.
    • Source or create visually compelling video footage and imagery of RiNo’s street art, food, breweries, businesses, and atmosphere (collaboration with Visit RiNo photography/videography team is expected).
    • Utilize trending audio, music, and sound effects effectively.
    • Create Reels in various formats (e.g., short dynamic clips, behind-the-scenes, recipe demos (food/drink), art showcases, neighborhood tours, time-lapses, transitions, text overlays).
  • Content Calendar Planning & Scheduling:
  • Proactively pitch Reel content ideas aligned with the strategy and content calendar.
    • Schedule Reels for optimal posting times.
  • Community Engagement & Optimization:
    • Engage with comments and foster community interaction on Reels .

6. Deliverables:

  • Instagram Reels Strategy Document
  • Reels Content Calendars
  • 10 Reels videos per month
  • Source files for all created Reels

7. Budget:

  • Please provide your proposed budget for the scope of work outlined above. Indicate your pricing structure (e.g., per Reel, monthly retainer, project-based).

8. Timeline:

  • Proposal Submission Deadline: July 1st
  • Consultant/Agency Selection & Notification: On going, on demand
  • Project Start Date: In progress
  • Initial Contract Duration: 3 months

9. Evaluation Criteria:

Proposals will be evaluated based on the following criteria:

  • Experience & Portfolio: Demonstrated experience and success in creating engaging Instagram Reels content, ideally for travel, food, lifestyle, or similar brands. Showcase a strong portfolio of Reels.
  • Strategic Approach: Clarity and strength of proposed Reels strategy, understanding of Visit RiNo’s brand and target audience, and creative content ideas.
  • Creative Capabilities: Demonstrated ability to produce visually appealing and engaging Reels videos that align with the desired brand aesthetic and tone.
  • Pricing & Value: Reasonableness and competitiveness of proposed budget and value offered for the scope of work.
  • Team & Process: Qualifications and experience of the proposed team members, clarity of project management process.

10. Submission Instructions:

Interested consultants and agencies are invited to submit a proposal that includes the following:

  • Company/Consultant Information (Contact details, team overview)
  • Relevant Experience & Portfolio (Case studies or examples of successful Instagram Reels campaigns, links to Reels portfolio)
  • Proposed Reels Strategy for Visit RiNo (Outline of your strategic approach, content ideas, and how you would achieve project goals)
  • Creative Approach & Reel Examples (Examples of the type of Reels content you would create for Visit RiNo)
  • Pricing Proposal (Detailed breakdown of your fees and pricing structure)
  • Client References (Optional, but helpful if available)

Questionnaire Form for Instagram Reels Specialist Consultants/Agencies

Thank you for your interest in working with Visit RiNo as our Instagram Reels Specialist! Please complete this questionnaire to help us understand your experience and approach.