Branding

Visit RiNo Branding Sheet

1. Logo

  • Primary Logo:
    • A red box (#EA1717) with the text “Visit RiNo” in white Oswald font.
    • Logo File
      • Secondary Logo (Coming Soon):

2. Color Palette

  • Primary Color: Red (#EA1717) – Represents energy, passion, and creativity.
  • Secondary Colors:
    • Black – Used as an accent color for contrast and sophistication.
    • White – Used for background and text to create a clean and modern look.
  • Additional Colors:
    • We have 2 accent colors that complement the primary color and reflect the vibrancy of RiNo:
      • Yellow (#F7B500) – Represents optimism, joy, and inspiration.
      • Teal (#008080) – Represents sophistication, creativity, and tranquility.

3. Typography

  • Primary Font: Oswald – A bold and modern sans-serif font that conveys confidence and urban style.
  • Secondary Fonts:
    • Open Sans – A clean and versatile sans-serif font that pairs well with Oswald for body text and subheadings.
    • Playfair Display – An elegant serif font that can be used for headings and calls to action to add a touch of sophistication.

4. Imagery

  • Style: We use high-quality images and videos that capture the unique character and energy of RiNo.
  • Subjects: Our focus on visuals that showcase:
    • Art and murals
    • Businesses and attractions
    • People enjoying RiNo’s offerings
    • Events and experiences
  • Tone: We Aim for images that are vibrant, authentic, and engaging.

5. Brand Voice

  • Tone: Enthusiastic, informative, helpful, authentic, approachable, creative, and playful.
  • Messaging:
    • Highlight the unique experiences and offerings of RiNo.
    • Encourage exploration and discovery.
    • Promote local businesses and the RiNo community.
    • Emphasize creativity, innovation, and sustainability.
  • Tagline: Come See It for Yourself.

6. Brand Usage Guidelines

  • Logo:
    • Use the primary logo whenever possible.
    • Maintain clear space around the logo.
    • Do not alter the logo’s colors or proportions.
  • Color Palette:
    • Use the primary and secondary colors consistently across all materials.
    • Use accent colors sparingly to highlight key elements.
  • Typography:
    • Use the primary font (Oswald) for headlines and prominent text.
    • Use the secondary fonts (Open Sans, Playfair Display) for body text, subheadings, and calls to action.
  • Imagery:
    • Select high-quality images that align with the brand style and tone.
    • Ensure images are properly credited and licensed.
  • Brand Voice:
    • Maintain a consistent brand voice across all communications.
    • Use language that is engaging, informative, and authentic.

7. Applications

  • Website: Apply branding consistently across the Visit RiNo website.
  • Social Media: Use branding elements in social media posts, profiles, and ads.
  • Marketing Materials: Incorporate branding into brochures, flyers, and other marketing collateral.
  • Merchandise: Develop branded merchandise (e.g., t-shirts, hats, stickers) to promote Visit RiNo.
  • Events: Use branding elements in event signage, decorations, and promotional materials.